Irene is a marketing specialist, she has been providing project management and marketing services to serve clients' business needs.

• Manage a US brand's, Sonos Digital Music System, product launch in Hong Kong. Develop and implement its marketing and PR campaign.
• Manage the distribution network of client?s product.
• Expand client?s retail business by developing business proposals and negotiating 6 new locations in major shopping malls.
• Develop business plan and successfully bit the airport retail outlet tender in Hong Kong International Airport.

Prior to Decisive Consulting, Irene gained invaluable business experiences in the advertising and media industry. She has worked on Pan Asia advertising projects and business development at Carat Asia Pacific, National Geographic Channel and Turner Asia Pacific. The integrated marketing projects involve various industries from tourism, electronics to Business to Business services. Born and raised in Hong Kong, Irene studied MA European Cultural Policy and Management at University of Warwick in the UK and BBA Marketing at Hong Kong University of Science and Technology (HKUST). She has been a committee member of French Alumni Association Hong Kong since 2007. Previously she was also a member of the University of Warwick Alumni Committee, mentor of the HKUST Business Mentoring Program and played various roles for AIESEC (The International Association of Students in Economics and Management).